As an independent insurance professional, sometimes the question comes up "How do you pick the companies you choose to represent?" It's actually not an easy process and choice and it's not based on "who is the cheapest on the market." There are a number of factors and criteria that I consider before choosing to represent an insurance company as a "primary" company (meaning a company I would represent most of the time, unless there are other health considerations or specific
First, I’m going to start with a rant and then show some understanding. The training in the life insurance profession is severely lacking, and I don’t just mean selling skills to help agents be successful. In my first agency, we had product training every Monday morning from 9am to 11am. However, this was not GOOD product training. We learned WHAT we could do with the company’s products, but not WHY someone would want to do it.
Why would someone WANT to spend $10,000 a