Theory: Why Don’t Life Insurance Companies Promote How Great Life Insurance Is?

Updated: Oct 15, 2020

Becoming a professional life insurance agent is one of the hardest careers to embark upon. It really shouldn’t be, but it is.

One reason is the perception that life insurance is always a “cost”, rather than a strategic asset. Another reason is the public perceptions of insurance agents being “high pressure” agents, using ‘guilt’ to get you to buy a policy that you may feel that you don’t want because they have to earn commissions. (“Commission breath” is very strong and very ugly with these types.)

And the last major obstacle, is the public perception of the value of life insurance in general. If I were to walk up to you and say “Hi, I’m David Kinder and I’m a life insurance agent”… your prior experience with life insurance and insurance agents would come to mind to see if I would be a person to work with… or not. And more often than not, the value of what I sell (life insurance) would become the dominant thought of my value proposition, rather than how it could really help you.


And why is this? Because generally, the public doesn’t know what they don’t know.