Updated: Oct 15, 2020
One of the advantages of being an independent agent, is the freedom of expression and the creation of my own marketing materials. (Within reason, of course: Keep it conceptual, don't promise performance, rates, or discuss specific policies without running it by that company's compliance department.)
I have spent a lot of time (probably WAY too much time) on internet discussion forums related to investments and insurance. Every once in a while, I would get into a heated argument with someone about the merits of what I sell, while they use the same old "legendary" attacks that don't hold any merit and don't show much evidence of thought behind them.
My blog saves me time: Eventually, I found that I was continuously repeating myself over and over again. And when I visited another online group and saw the same "myths" being touted, I knew there was a severe lacking of understanding of the true nature of cash value life insurance.
My blog forces me to articulate facts:
In the image above, I truly believe this. Study to teach. Study a subject well enough so that you can teach it. Now, to be a credible teacher, you have to cite your sources. And as much as I do appreciate great 3rd party writings, I also go to the source of that material - ideally to academic textbook writings or Government published resources (IRS, Social Security, FDIC) or other credible sources, like investopedia, and other similar sites in order to back up my writings.
My blog helps me to save time:
I don't have to regurgitate every single argument by re-typing what I've already outlined previously. I can just find the appropriate link for the article and copy/paste.